Marketing
Our Unique Marketing Strategy & Advantage:
The opportunity to bundle licensed 3DS accessories with 3DS software is a strategic marketing plan that helps stimulate software sales and revenue. Not only does the customer perceive that they are getting a "free case" with their purchase - but they become more inclined to purchase the game on the merits of the added value. It is a marketing plan that does not de-value the software and is used strategically through various campaigns; some of which highlight game milestones (such as publishing anniversaries, special editions etc.). The strategy reinforces the perception that the customer is purchasing a "collector's item" case along with the game to commemorate a specific milestone.
We research and evaluate existing properties to expand the market reach of already successful products and to further co-branded ventures.
Our accessories line generates increased sales of existing software titles through the implementation of bundling solutions, pairing games with exclusive accessories that enhance user experience.
MSI Ent. acts as liaison between licensors and third party publishers in all major aspects of product development; Designing, Producing, and Managing programs for original and licensed products.
MSI Ent. handles the launch & distribution of finished/approved products leveraging its long established connections to major retail vendors.
Consulting
Putting our expertise to work for our clients:
There is no substitute for knowing an industry inside and out. MSI Entertainment is a team built on talent and results. We put our extensive industry knowledge and functional expertise to work for our clients and for their respective prospects.
Cultivated throughout 40+ years, our Industry experience has led us to establish essential relationships with key retail customers, developers, entertainment executives and 3rd party companies. MSI Entertainment offers GENERAL CONSULTING, PRODUCT BRANDING & LICENSING CONSULTING, & SALES CONSULTING services for our clients in the interactive digital entertainment industry and beyond. We partner with your company to evaluate your product and strategically develop sales, marketing and licensing tactics.
Through our consulting services we engineer the seamless integration of our functional expertise, project management process & industry knowledge with the existing strengths and needs of our clients. It is our deliberate scale, scope, and fluid approach to changing markets that allows us to succeed as an industry leader, regardless of where the market lies. MSI’s team of industry professionals is committed to providing both practical and expertise knowledge that focus towards leading successful results for your company.
MSI provides personalized consultations tailored to the specific needs for your company’s project through our services.
Our company is backed with over 40+ years of business experience in the digital and interactive entertainment industry and has established relationships with an extensive range of key industry partners. Have an idea for a game? Are you looking to pair your brand or product with the right licensor, publishing company or developer?
We can provide invaluable feedback and strategic analysis to enhance your goals and increase the financial prospects for your company’s project or product. MSI can in assist your company in any stage of development to help ensure the commercial success
MSI Entertainment will work as an active agent to connect your company with the necessary partners to obtain licensing rights for your products. With the proper licensing connection, your company will maximize its target customer base for your product or brand. The connections made with the resources provided by our services and industry partners can propel your company’s exposure and increase your product’s commercialization and marketing success.
Examples of potential benefits in obtaining licensing & branding rights through our services include:
• Establish character licenses, national brands and/or private label product lines.
• Target niche markets by cobranding your product.
• Increase the value, exposure, and visibility of your product by linking your company to major retail distributors.
MSI is active in generating efficient and unique ideas for its industry publishing partners and can help expand the development of your company’s existing properties to
MSI Entertainment provides both expertise knowledge and an objective perspective on your business’ sales efforts while offering the support that your company needs to ensure success, maximize sales, establish retail placement and distribution of your product.
Our company specializes in sales analysis and marketing strategies and will assist throughout the launch and placement of your product. Moreover, MSI can help your company gain access to its extensive range of strategic sales partners and national retail distribution chains while considering your target market. We will work with your company to place, market and distribute your product by utilizing our vast distribution network, which includes both major retailers and niche market boutiques.
Development
the process of partnership:
We approach all of our development projects, be they digital licensed gaming properties or consumer goods as endeavors of mutually advantageous partnership. We follow a process that encourages creative collaboration, strengthens our clients' brands, and fosters long sustaining professional relationships.
MSI Ent. has an extremely experienced and knowledgeable creative team that focuses on conceptualizing, designing and manufacturing quality accessories and products that complement and adhere to the standards of each client. We currently hold design patents for various products and are active in developing products for unrealized platform/devices.
MSI Ent. is an NOA licensed publisher and developer on the 3DS platform. We are an exclusive licensee of (and discreet partner to) various properties for which we are developing games on mobile, social, and console platforms. MSI Ent. works closely with IP managers and creative teams of existing products to expand properties to the mass market.
MSI Ent. strives to offer creative and efficient solutions to its industry publishing partners, licensors and their products. Our company specializes in creating and bundling accessories for the Nintendo 3DS console to appeal to both the client and the consumer.
MSI Ent. seeks to provide reliable solutions and support throughout the marketing process of its clients' products. We assist in all stages of product development, establishing distribution channels, and promotion.
Publishing
Bringing products from concept to consumer:
MSI Entertainment's leadership has an unprecedented and storied history in digital media, entertainment and publishing. We balance creative concept and user experience against marketability, production, and profitability to create revenue generating titles.
We offer publishing services that leverage our extensive network of mobile, web, and console developers. By using specialized developers within our network, we're able to tailor each project to its unique creative and technological needs. Throughout the development of each title we offer financing, licensing, creative, localization, and extensive production & project management expertise.
MSI Ent. has worked hard to cultivate solid relationships with integral major national retail chains, offering exclusive and selective distribution. We proudly maintain status as a registered vendor in good standing with these same retailers.